Magdalene Fashion (“we”, “us”) is committed to protecting your personal data and respecting your privacy. This notice describes how we collect, use, and protect personal information when you visit or make purchases from magdalenefashion.com, contact us via email or social media, or participate in our promotions. We adhere to data‑protection principles of fairness, lawfulness and transparency.
Personal Data We Collect
We only collect personal data necessary to deliver our services and fulfil your orders. The categories include:
Identity data – first name, surname, title, date of birth and gender.
Contact data – billing and delivery address, email address, telephone number and social media ID (if you log in via social platforms).
Financial and transaction data – payment card details (processed securely via our payment providers), order number, items purchased, order value and discounts.
Technical and usage data – IP address, login data, browser type and version, time‑zone setting, operating system, how you use our website/app, and interactions such as pages viewed and items added to your basket.
Profile and marketing data – your purchases or wish lists, style preferences, survey responses and marketing preferences.
We may also collect aggregated statistical data (such as the percentage of users accessing a page), which does not identify you.
We do not knowingly collect data from children under 13; if you are under 13, please do not provide any personal information.
How We Collect Data
We collect data in several ways:
Direct interactions – when you create an account, place an order, subscribe to a newsletter, enter a competition, fill in a survey or contact us.
Automated technologies – we use cookies and similar technologies to capture technical and usage data when you browse our site.
Third‑party sources – if you log in via social media, purchase a gift card or are referred by a friend, we may receive limited personal data from other individuals; we also receive technical and analytics data from providers such as Google Analytics.
How We Use Your Data
We process personal data only where we have a lawful basis, such as:
Contract performance – to create your account, process and deliver your orders, manage payments, handle refunds and provide customer support.
Consent – to send marketing emails or text messages, enable competitions or surveys, or provide personalised product recommendations. You may withdraw consent at any time.
Legitimate interests – to improve our website, personalise your experience, carry out fraud checks, analyse usage trends, and remind you of incomplete orders.
Legal obligations – to keep records, meet tax obligations, and comply with regulators.
We will not use your data for purposes unrelated to those described without notifying you and obtaining necessary consent.
Marketing and Cookies
If you opt in to marketing, we may use your identity, contact, profile and usage data to tailor offers that may interest you. You can unsubscribe at any time via the link in our emails or by adjusting your account preferences.
Our website uses cookies to distinguish you from other users and to improve your browsing experience. You can set your browser to refuse all or some cookies; however, parts of our site may not function properly if you disable them.
Sharing Your Data
We do not sell personal data. We share it only when necessary:
With third‑party service providers who help us process payments, deliver orders, send emails or provide technical support. Our payment processors (e.g., PayPal, Stripe) receive your payment details directly and handle them in accordance with their own privacy policies.
With fraud‑prevention and credit‑reference agencies to protect us and our customers against fraud.
With law enforcement agencies or regulators when required by law.
If we sell or transfer our business, the new owners may use your personal data in the same way as described here.
International Transfers
We may transfer your data outside the UK or European Economic Area to partners who provide us with services. Whenever we do, we ensure appropriate safeguards (e.g., Standard Contractual Clauses) to afford a similar degree of protection.
Data Retention
We keep your data only as long as necessary to fulfil the purposes outlined in this notice: as long as you have an account, as long as needed to provide services to you or for support, and for legal or regulatory reasons (e.g., tax records). After that, we securely delete or anonymise your data.
Your Rights
You have the following rights with respect to your personal data:
To be informed about how we use your data.
To access the personal data we hold about you.
To request correction of inaccurate data.
To request deletion where we have no legal basis to continue using it.
To restrict processing, object to processing or withdraw consent.
To request the transfer of your data to you or another provider.
To object to automated decision‑making.
To lodge a complaint with the UK Information Commissioner’s Office (ICO) or your local supervisory authority.
To exercise any of these rights or ask questions, please contact us at hello@magdalenefashion.com.
Changes and Contact Details
We may update this notice to reflect changes in our practices or legal requirements. Significant changes will be communicated via our website or by email.
For questions about this policy or your data, email hello@magdalenefashion.com. If you are a UK customer and are unsatisfied with our response, you may contact the ICO.
